What are your company's top inbound marketing and sales priorties for 2018?

State of Inbound Report

Consumer habits are changing ... drastically. That's the driving force behind inbound marketing, after all. What your customers want today is different than what they wanted 10 years ago. That means we must change the way we market and sell to match the way people actually want to shop and buy.

Below, you’ll find the 2017 State of Inbound report, covering the top challenges and priorities facing marketers and sales reps today, as well as a glimpse into future trends and channels that will soon affect the way we all do business.

The inbound journey for marketers, salespeople, and executives alike is just getting started. Together, let's adapt for the age of the buyer -- the inbound way.

This year's report includes:

  • ROI benchmarks for inbound campaigns
  • What channels marketers should add to remain relevant
  • Data-backed steps for business marketing and sales to collaborate better
  • What disrupters marketers and sales reps are facing

Marketing Challenges and Priorities:

  • 63% of marketers say their top challenge is generating traffic and leads.
  • 38% of salespeople say getting a response from prospects is getting more difficult.
  • 40% of marketers proving the ROI of marketing activities
  • 61% of marketers believe their organization's marketing strategy is effective.


Business Data and Insights:

  • 22% of respondents say their organization's sales and marketing relationship is tighly aligned.
  • 69% of C-level executives
  • 55% of individual contributors

believe their organization's marketing strategy is effective.


Unlike other industry reports, this one is completely free. You can download it right now at no cost and learn how your business can prepare for the future of inbound!